This is a must-listen podcast for anyone leading B2B marketing (or aspiring to) or for that matter anyone agency-side who wants to better understand their clients. In it, Rachel Fairley, Global Vice President Brand Marketing at Hewlett Packard Enterprise discusses the challenges and opportunities around running marketing for a large enterprise-focused technology brand.
Related News
B2B doesn't stand for 'big-to-big'
Aug 22, 2024
Beginning your strategy
Aug 08, 2024
Customise your marketing!
Jul 09, 2024