, November 21, 2024

How SAP evolved its approach to SEO

  •   1 min read
How SAP evolved its approach to SEO
Photo by Kenny Eliason / Unsplash

SEO is a key tactic for most B2B marketers. In this video, Crispin Sheridan, VP of SEO at SAP takes us through how the SEO practice has developed at SAP from early experimentation to becoming core to the business's marketing and their understanding of the customer.

Jason Ball

Jason Ball

Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.

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