How SEO-friendly content doesn't have to be rehashed, reheated rubbish

All too often, creating SEO-friendly content can result in stale results that only serve to repeat what’s already been said (even if it's trying to do some 10x magic on it). In this episode of The Cutting Room, Tommy Walker and Robyn Showers, Vimeo's Director of SEO & Content, discuss how we can humanise the way in which we create content optimised for search — and still produce something that's both unique and which also ranks.