How to optimise your content for search

Performing well in search is high on the list of almost every B2B marketer. They're creating content, forming topic clusters and trying to get links from decent DA pages. In this video, Andy Crestodina from Orbit Media Studios delivers a solid overview of how to optimise content for search. If you're already an expert, it's probably not for you, but if you need a refresher or you're just getting up to speed with SEO, this'll be an hour well spent.