Make them come to you

Demand generation is nothing new.

But that doesn’t mean it’s not the norm.

With lead generation still being the most popular way businesses go about getting clients, there is still a huge amount of marketers that have probably heard of demand generation, but not be entirely sure on how to do it right.

At its core, demand gen comes down to three things:

• Understanding your target market

• Becoming an authority on their pain points

• Generating demand within the market for your product or service

It sounds simple, but it isn’t easy.

We have tons of resources on demand gen (in fact, we have a whole page entirely dedicated to it). But that means there’s also a lot to get through. If you’re new to demand gen or just want a condensed look at it, then today’s video is a perfect one-stop-shop. In just an hour, Brandon Redlinger gives a definitive run through demand generation covering demand gen vs growth marketing, how it combines with brand and account-based marketing, and how it can be implemented effectively.